Tuesday, October 02, 2012

#EATP European Association of Test Providers Conference September 2012

Once a year the commercial testing industry gathers in Europe.

If there was an underlying theme of the conference it was one of challenging and changing market conditions for the big global test providers. The market is still dominated by Pearson Vue and Prometric.  In Europe in the domain of national standards testing CITO powers many of the OECD initiatives.

The market for on-line testing is still growing exponentially, but is becoming more sophisticated, moving from traditional multiple choice items delivered in on-line in proctored environments towards more agile and mobile forms of assessment.  The market leaders are being challenged by new technologies and by new entrants who can now quickly build the same global reach..

A quote from one of of the speakers I think highlights dilemma

“ Test publishers are struggling to find and maintain investment in new ways of testing. The old regulatory model used to be “shut up, sit down and take the test” . The new models mean that learners and employers are looking for more just in time testing  and knowledge building approaches that include more authentic forms of assessment and more sophisticated assessments"

It was good to see under the bonnet of a few testing systems and good too to hear about developments across Europe and this year there was some good input from Australia .

Some of the underlying themes have not changed since last time I spoke at this conference.

Great to see Gavin Cooney and Learnosity winning business down under..

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